5+ years of UX/UI Design | 20+years of Research & Design | US based
Using Optimal Workshop's AI card sorting tool, I gathered insights from 11 UX/UI designers to develop user personas, user stories and inform the new information architecture. Working closely with stakeholder, we developed an intuitive sitemap with clear categories and created a rapid prototype to test navigation and new features.
The redesign simplified navigation and improved categorization, earning praise for usability and engagement. The project's success led to a collaboration with Optimal Workshop on a UX research case study. Next steps include guerrilla usability tests and UI design for the final release.
We conducted extensive research and competitor analysis to understand AD systems and Irish dairy farming. Using Figma, we developed user stories, task flows, and an information architecture that simplified technical data visualization. Our design system focused on accessibility and familiar mobile patterns, balancing complex data with intuitive navigation.
The final prototype achieved 100% success in usability testing. Our work helped Globine Energy position for €40 million in potential investment. Our work included documentation and dark mode recommendations. Lessons learned emphasized user-centered design, iterative feedback, and aligning technical and user needs for successful outcomes.
I analyzed user surveys and interviews, creating an affinity map for key insights. Using Figma, I designed an intuitive interface featuring a personalized style quiz, filtering system, and visually appealing starter kit displays inspired by Pinterest and Houzz. This design reduced decision fatigue and increased user confidence, creating an experience tailored to simplify and enhance shopping.
Usability testing with five participants yielded positive feedback, with all users completing tasks successfully. The redesign reduced product screen abandonment to 0%. Minor improvements were identified, but overall, the design aligns with House2Home's goals to increase user confidence and drive conversion rates.
I analyzed and conducted competitor benchmarking with industry leaders like Trim and RocketMoney to uncover opportunities. Using Figma and sketches, I mapped user flows and modular architecture. After rapid prototyping and usability testing, I designed streamlined features for tracking, cancellations, and alerts. High-fidelity prototypes and a style guide embodied Sage’s friendly brand ethos.
The final prototype exceeded stakeholder expectations with its intuitive interface and streamlined processes. Users praised the app's simplicity, with one noting "It's refreshing to complete tasks so easily." The design successfully reduces financial stress for users managing subscriptions.
I implemented a comprehensive waterfall design process, including secondary research, user interviews, personas, and user flows. Leveraging AI technology, I designed an engaging virtual assistant named "Cupisho" for personalized recommendations and created custom filters for health conditions. The process involved multiple iterations from sketches to high-fidelity prototypes.
The app received high praise during usability testing for its streamlined design and personalized features like AI shoe recommendations and unwanted shoe blacklists. It significantly improved user satisfaction, showcasing inclusive design's impact on e-commerce. Future plans involve implementing the Solemate Score for user-generated shoe ratings.
I'm a UX/UI Designer with 5 years of digital design experience, backed by two decades in architecture, urban design, and entrepreneurship. This unique blend allows me to create user-centered designs that combine creativity with business sense. I specialize in building intuitive, accessible interfaces that meet user needs and business goals. Using data-driven methods and always learning, I deliver impactful designs that make a real difference.
Learn more about my work through client testimonials.
"Kell has contributed to the UX/UI Hub app, specifically the Resources tab redesign. She has done a comprehensive competitive benchmark analysis and Industry Leader Study. Her Competitor Analysis Matrix offered strategic insights that informed key directions.
What stood out was Kell’s rigorous approach to user research, analyzing and interpreting complex data while keeping a very organized file structure.
Kell consistently demonstrated strong communication skills and a genuine enthusiasm for data-driven design decisions. She would be an asset to any team looking for a research designer who excels at competitive analysis and user research, while maintaining focus on delivering practical solutions that enhance user experience."
"Kell’s knowledge in website audit is comprehensive, addressing multiple aspects including accessibility, user experience, and the site's core objectives. The analysis provides valuable insights on how to effectively convert visitors through strategic call-to-action implementations, demonstrating a thorough understanding of both technical and marketing elements in web design.
I'd hire her again for my next website update and highly recommend her for my other clients!"
"Kell is already an accomplished designer and researcher, having held a previous career as an architect, urban planner and a small business owner. She is a natural team leader and excels at managing stakeholders. I was blown away by how she carried herself: full of honesty, enthusiasm, grace, and smile. Kell’s commitment to her career change easily won my admiration and respect, and I aspire to learn just as much from her in the future!
I highly recommend Kell for any Product Designer role where her unique background and skill set can be leveraged for both business and user impact. She is a pleasure to work with and any team would be lucky to have her."
"Kell is a proactive and talented designer who always guides me through all my learning obstacles. I was thankful to be a member of the accountability group created by Kell. She holds weekly meetings to communicate and learn with each member. I had opportunities to learn from her how to structure her questions and how to lead to open-minded discussion.
Once again, I thank Kell for her support and friendliness, and I strongly recommend her for any Web or UX/UI role in diverse industries."
"Working with Kell was absolutely fantastic. She is a born leader, but still very conscientious of the input and ideas from those she is working beside. Kell lead the team overall and also specifically in the Define Phase of our project.
Her ability to steer the client conversations into productive and tangible outcomes and actions items guided our definition of a realistic and quality MVP for the client. Kell's ability to architect the information from the client and the industry into our project blueprint was amazing and kept everything on time."
"Kell's leadership was instrumental to the success of Globine Energy. As our team leader, Kell excelled during both the overall project and specifically in the Define Phase. Kell's got this magic touch with clients. She can steer conversations and get them on board with ideas that actually work. This helped us design a super usable MVP that the client loved.
Kell's motivational and guiding approach was key to achieving our project goals on time. Her organized and disciplined style fostered a collaborative environment where everyone felt empowered to contribute their strengths. I was particularly impressed by her clear and effective communication with clients, which kept everyone aligned and ensured project success."
There are a couple of ways we can work together:
Are you looking for a versatile UX/UI designer who understands both user experience and business needs? Let's Let's connect to discuss how my diverse skills can enhance your projects.
Transitioning to UX/UI or looking to level up your skills? Benefit from my journey spanning architecture to digital design. Let me support your growth in this exciting field!